Salesforce was designed to make keeping runway of relationships with your customers easier and more efficient. But what about making professional and consistent communication with your customers easier? With Salesforce and Chargent, you tin can create customized email templates that can be automated.

Two Types of Email Templates

In this tutorial, you will exist working with Salesforce Classic Email Templates and Salesforce Lightning Email Templates. Both of these are used in different situations.

Salesforce Classic E-mail Templates are currently used with Workflow or Process Builder to automate email alerts. The emails are sent automatically one time triggered by a certain event, such as when a transaction is canonical or an account is past due. When you're using the Chargent app, you'll apply this version when sending receipts, Payment Requests, and Automated Collection emails.

You can also utilize Salesforce Classic Electronic mail templates based on your pattern to automate an electronic mail sent out 30 days before a renewal period. Once y'all fix up your email automation, you lot don't take to rails and email customers individually and find data from multiple records, as the system will exercise that work for you. You can gear up a timeline for automated emails through Workflow with a Archetype Email Template.

Salesforce Lightning Electronic mail Templates are currently used for communicating with your customers one-on-ane. This email organisation is not automated, meaning yous can't automate it. But y'all tin can create email templates to utilize when you are communicating with whatsoever of your customers. This is where the merge fields come in. With merge fields, you tin customize the electronic mail blueprint to incorporate data unique to the client.

For example, at Chargent we oftentimes get questions from our customers regarding their upcoming account renewals. With Lightning Email Templates, you tin set upward custom fields that will determine a renewal engagement and the amount that their renewal costs. Information technology'south piece of cake to create a custom template that populates the client's name, account, renewal date, and amount from their file.

Salesforce Archetype Email Templates

How can you lot begin using this helpful tool today? Let's go through building templates for Salesforce emails step by step.

Stride i: Create a New Template

Within Salesforce, navigate to your Setup. From in that location, you will enter a search in Quick Notice for "Classic Email Templates." Click the link, which will accept you lot to the email templates page. You will see the option to create a new one either in the center or the right-mitt side of the page. Click the New Template push to begin.

Pace 2: Template Settings

Once you click the New Template button, you will see you lot can create four different types of email templates.

  • Text
  • HTML (using Classic Letterhead)
  • Custom (without Classic Letterhead)
  • Visualforce

Each choice allows you to create a template. For example, the HTML with Classic Letterhead allows you lot to create a template and layout using your company's letterhead. We will explore the option Custom (without Archetype Letterhead) for this article. After selecting that option, you will be brought to the next screen.

You will demand to name the template and select the folder to place it in. If y'all put your template in a private binder, but you lot will exist able to employ information technology in the future. If this is a template that all users will need access to, you desire to make sure you lot check the box "Available for use." Press save and get ready to customize your template.

Stride 3: Writing and Merge Fields

On the next folio, you volition create your Salesforce archetype email template. Drop-downward menus allow you to select the object and fields to merge. Merging in custom fields can personalize the email based on your organization and your customers. For instance, create a salutation and merge a custom field with the customer's first and last proper name. You tin can do the same at the finish of your email and add a merge field with a specific name to exist included.

For the merged fields to execute flawlessly, the data needs to be fully populated in the customer'due south Salesforce tape.

Stride 4: Text Version

When you are happy with the template, you lot can click next to create a plain text version. Most people have an email client that can read custom HTML, but not all. By creating a evidently text version available, y'all tin often increase your chances that the email goes to their inbox instead of a SPAM folder. Simply non to worry, your recipients volition only get one version of the email.

Step 5: Test

Information technology's a great idea to send a test to brand sure you've set everything upward correctly. If yous notice annihilation has populated incorrectly, you lot can go back and edit your HTML code and text electronic mail templates to your liking. If yous are familiar with Workflow Rules and triggers, y'all can set the E-mail Template to send based on an event automatically, such as when a payment fails.

Pace vi: Attach a file

If you have a file that yous'd like to attach to your Classic E-mail Template, that's possible too! Navigate to your folder of electronic mail templates and select an email. Click the Attach File button and select the file yous wish to attach to your template. Press Relieve and yous're done.

Salesforce Lightning Email Templates

Now that y'all understand how to create Classic Email Templates let's take a look at Salesforce Lightning Templates.

The Lightning templates are like; even so, they are currently only used as "i off" templates. That means that yous cannot automate them like the Classic Email Templates.

Salesforce has plans to allow automation in the future, but you tin employ them to ship emails to individual recipients for at present.

Step i: Load a Tape

To start a Lightning Email Template, navigate to a record that contains Salesforce Activities. This will often be the Contact or Case tape.

Step ii: Create the Template

Click the Email button. Instead of typing out a new email, click the Insert, Create, or Update Template button and select Create a Template.

Use the editing tool the same as yous would to whatever Email client and customize the fields. Yous can add a discipline line, include images, create hyperlinks and bullets if needed.

Yous volition encounter the brackets icon in the lower set up of electronic mail tools, which allows you to add together merge fields. Merge fields can be any standard or custom field and help personalize the electronic mail by inserting field values from an already populated tape.

You tin can attach files to your email here as well.

Footstep 3: Save

When yous are done creating your template, click the icon to the right of the brackets to save your template.

Step 4: Use the Template

To apply the template in the future, navigate to your Contact or Example record and click the Email button. Instead of typing out a new e-mail, click the Insert, Create, or Update Template button and select Insert a Template. You can now cull the template you created and use it for the email action. Press ship, and you lot're washed!

Automate Payment Emails with Chargent

Using customized electronic mail templates will be so helpful to your squad. With the Chargent app for Salesforce, you can automate customized emails to your customers based on different triggers. Chargent's Payment Asking email template will give you the power to send a payment link directly to your customers over email.

Chargent makes sending invoices and receiving payments easier than ever, and you'll love the results. Contact us today to integrate our top-rated payment processing app with your Salesforce workflow.